Boosting customer loyalty with online security
Ensuring online security can be particularly difficult for popular online retailers, but if they hope to keep their current client base these merchants must be certain the proper protections are in place.
According to online privacy expert and SC Magazine contributing author Chris Babel, three out of every four consumers still believe the internet is not a secure environment for conducting business transactions. As a result, providing effective online security protections for customers is no longer just the "right thing to do" - it has become a business imperative.
To retain the support of current clients and win over new prospects, Babel encouraged businesses to establish clear privacy practices. For example, allowing customers to set their own boundaries and supporting innovative password manager strategies may foster a sense of mutual respect that will be instrumental in gaining a customer's confidence.
Once a strong consumer privacy framework is in place, it will be important to promote these measures. Not only will customers appreciate this transparency, according to All Business, it could also be leveraged as a competitive advantage. Displaying the hallmarks of sound security will ensure customers follow through on purchasing decisions and may even help the merchant build a winning reputation.