Burger King, the US fast-food company, had its official Twitter account (@burgerking) compromised on Monday. Their Twitter profile picture was changed to the McDonalds logo and the background picture was switched to show a McDonald’s background and Fish McBites. Many posts were tweeted under the hacked account, with some of them containing racial oaths, drug use and obscene messages.
The scandal started with the tweet: “We just got sold to McDonald‘s! Look for McDonalds in a hood near you @DFNCTSC”.
According to Mashable “Burger King Twitter account gained 5,000 new followers in the first 30 minutes since the hackers took over.” And The Wall tells us that since the breach, Burger King gained 30,000 new Twitter followers. It’s probably safe to assume that most of these are gawking onlookers hoping to catch a little more excitement.
Burger King spokesman Bryson Thornton (@BrysonWThornton) apologized to customers in his statement: “Earlier today, our official BK Twitter Account was compromised by unauthorized users, upon learning of this incident, our social media teams immediately began working with Twitter security administrators to suspend the compromised account until we could re-establish our brand’s official Twitter page. We apologize to our loyal fans and followers, who might have received unauthorized tweets from our account. We are pleased to announce that the account is now active again.”
On February 1st Twitter acknowledged that hackers may have stolen 250,000 user names and passwords, but they also said that they notified users of the breach at that time. Which brings up the question of whether the owners of the hacked accounts took appropriate action to change their password when they were notified by Twitter. Of course, if they didn’t take action, or if their password really was “whopper123”, then it wouldn’t be hard for hackers to gain access to the account.
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Try Sticky Password and you won’t have any more password nightmares or bad Mondays like Burger King.
Recent update: Jeep Twitter account (@Jeep) was hacked on Tuesday, the day after Burger King was hacked. The background was changed to some gentleman riding around in a McDonald’s vehicle, and the account’s description claimed it has been sold to Cadillac.